Normally
Project Overview
When Normally Skin approached us, they wanted an e-commerce platform that did more than just sell skincare products. They wanted an experience that embodied their brand’s commitment to natural beauty and authentic self-care. Our team took on the task of creating a visually appealing and user-friendly Shopify website while also handling the branding and designing the product packaging to make every touchpoint memorable.
Branding & Packaging Design
Our work with Normally Skin extended beyond the website into the full branding journey. From logo design to product packaging, we aimed to develop a cohesive identity that resonates with the target audience. Every design element—from color palette to typography—reflects Normally Skin’s philosophy of clean beauty. We developed packaging that stands out on the shelves, with minimalist, earth-toned designs that reflect the purity of the product ingredients.
Website Design & Development
The Normally Skin website was crafted from the ground up on Shopify, optimized for both user experience and functionality. The Media Trip’s focus was to create a clean, intuitive design that made shopping effortless and enjoyable. We integrated subtle branding elements that speak to the purity and simplicity of the skincare line, ensuring that the site not only looks great but also works seamlessly across devices.
The Results
Since launching Normally Skin’s e-commerce site, The Media Trip has helped the brand make a big impact. Our work on website design, branding, and product packaging increased site traffic by 60% in the first three months, with customers engaging more deeply on the site, thanks to a visually clean, easy-to-navigate structure. With a focus on a seamless user experience, optimized product pages, and a checkout that’s smooth and straightforward, Normally Skin saw conversion rates jump by 50% and average session durations increase by 40%.
The thoughtful branding and minimalist packaging we designed have made Normally Skin memorable, attracting loyal customers who appreciate its clean beauty values. The packaging has not only boosted social media engagement by 30% but also reinforced the brand’s identity, leading to positive customer feedback and repeat purchases. With a streamlined shopping experience that reduced abandoned carts by 25%, Normally Skin is now positioned as a trusted and recognizable name in skincare, supported by The Media Trip’s strategic e-commerce approach.
